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Updated: Feb 10, 2022

We are very proud of Veriphix in winning the NATO Innovation Challenge!

Organized on behalf of the Department of National Defence (DND), this NATO Innovation Challenge was co-led by Canadian Special Operations Forces Command (CANSOFCOM), the Innovation for Defence Excellence and Security (IDEaS) program, and the NATO Innovation Hub.

To view the official announcement:

For more information regarding the NATO Innovation Challenge:

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Tyr Ventures is proud to announce our investment into Veriphix, a belief tracking SaaS platform that identifies consumer beliefs about issues and products and how those beliefs change from week to week.

As we continue to invest in the collaborative economy, we believe understanding the sentiment, emotions, and belief systems of the communities that form the foundation for these economies is vital to successful outcomes. Veriphix is the first company we’ve seen that accomplishes this via a longitudinal study that allows us to track how sentiment evolves over time while providing immediate feedback.

No more lengthy or expensive consulting fees or feedback loops. No need for focus groups. The Veriphix SaaS provides weekly snapshots of community beliefs and delta. Furthermore, the system can provide nudges to move community sentiment and then measure the results.

Understanding the belief sets of the audience you engage with is critical to effective communication and we see a wide range of applications for their technology. Veriphix has introduced a disruptive, scientifically proven methodology that directly measures the actual beliefs and values of a selected cohort. This is a paradigm shift versus traditional research that cannot remove the aspirational bias of who people want to be.

About Veriphix:

Founded by John Fuisz, Veriphix is a behavioral science SaaS platform that identifies consumer beliefs about an issue or product, how those beliefs change each week and what issues will change them.

The Veriphix platform uses the only known scientifically proven method to directly measure belief change. The system delivers clear ROI by testing and quantifying the impact of issues and emotions on beliefs, providing issue belief causation, not correlation, all with 98% accuracy. The system includes data collection, processing, and insights that capture belief and empowers clients to track, project, and act on these insights.

For additional information, please visit:

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